Tomashevski Portfolio

Mr. Simit

Customers in Germany know the product, but not the original Turkish name “Simit”. Therefore, the transporter must create a suggestion to the product.

  • brief : Simit is a very crispy, ring-shaped pastry with sesame seeds on the crust and has its origin as the national pastry in Turkey. It is therefore inseparable connected to the Turkish culture. The product sold in Germany does not come anywhere close to the quality and taste experience of the Turkish original.